Do Your Customers Buy Toasters or Toast?

Do Your Customers Buy Toasters or Toast?

Recently, I was talking to a colleague who was in the market for a new toaster. He lamented the vast number of options and choices available (e.g., defrost, extra wide for bagels, digital display, 4-slice, reheat, etc.) when all he wanted was one that would simply brown bread evenly on both sides.

In tech product management and marketing, we oftentimes become so enamored with the features of the toaster that we lose sight of what the customer really cares about: the toast.

Do your customers buy toasters or toast?

Make sure you understand the difference when planning and launching your next product.

Will the Real SaaS Please Stand Up?

Will the Real SaaS Please Stand Up?

“Cause I’m Slim Shady, yes I’m the real Shady
All you other Slim Shadys are just imitating
So won’t the real Slim Shady please stand up,
please stand up, please stand up?”

– Eminem

Recently, there has been an amusing back and forth debate around what constitutes ‘real’ SaaS (Software as a Service). ¬†One side believes that if a solution is not multi-tenant, then it is not truly SaaS and is simply warmed-over on-premise software that is hosted. While the other side believes multi-tenancy does not matter provided you have a ‘modern application¬†architecture’ (whatever that means).

This debate is silly.

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