Starting with why
Having a clear, precise vision that you can articulate both internally and externally can serve as a powerful tool for inspiring and motivating others as Sinek explains using the examples of Martin Luther King Jr, the Wright Brothers, and Apple.
Oftentimes, people and organizations spend too much time on ‘what’ and little time understanding ‘why’. As such, vision is little more than a generic statement on a web site: it lacks meaning and is disconnected from everyday life.
Investing time to determine the right ‘why’ and then explicitly articulating it (i.e., talking big) can have very practical benefits for your company in terms of credibility, trust, and value.
Similarly, individuals can also benefit by better understanding their sources of motivation.