Beware of the Purple Unicorn (with Wings)

Beware of the Purple Unicorn (with Wings)

Recently, there has been a back and forth on how to properly interview job candidates. While I won’t wade into this debate, most companies doom their chances of a successful hire before their interviewers even get into the room with a candidate. This is because most hiring companies suffer from the ‘purple unicorn with wings’ syndrome.

The problem

Many companies don’t understand their hiring needs, and, as a result, have only a vague idea of what defines a great job candidate. This may especially be true for early stage companies run by first-time or technical CEO’s, who may have never hired finance, sales, or marketing people before, for example.

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Your Pricing Sucks! 6 Things to Do About It

Your Pricing Sucks! 6 Things to Do About It

Pricing is a painful subject at most enterprise software companies.

No one is happy with their current pricing (regardless of what it is).
Everyone thinks they can fix it (or at least make it better).
Sales, Finance, Product Management, Legal, Product Marketing all think they should own it (or at least have majority vote).

The biggest issue? Different groups have their own agendas when it comes to pricing. With conflicting input and the lack of an overall pricing strategy, companies make sub-optimal pricing decisions where no one’s needs are fully met, and everyone involved is left frustrated.

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IT is from Mars and Development is from Venus

IT is from Mars and Development is from Venus

Last week, I was having lunch with a former colleague. He wanted to get my feedback on a new online service he was developing. When we started discussing target markets and users (which he had not considered deeply), he immediately mentioned ‘developers and IT.’

This is not the first time I have heard developers and IT used synonymously and interchangeably.

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