Recently, there has been a back and forth on how to properly interview job candidates. While I won’t wade into this debate, most companies doom their chances of a successful hire before their interviewers even get into the room with a candidate. This is because most hiring companies suffer from the ‘purple unicorn with wings’ syndrome.

The problem

Many companies don’t understand their hiring needs, and, as a result, have only a vague idea of what defines a great job candidate. This may especially be true for early stage companies run by first-time or technical CEO’s, who may have never hired finance, sales, or marketing people before, for example.

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